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MIRAKI

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Product Description

The entire scope of work is divided into 3 parts.

Part 1:- Consulting (Advisory Service)

Part 2:- Marketing (Lead Generation)

Part 3:- Recruitment (Lead Management)

 

Part 1 (Consulting) 

 

It is critical for any company to have its systems and structure in place in order to expand. The consulting will cover all important aspects which would help you achieve standardization of your business model. As part of our standard policy, Franchise India will provide ongoing support to the client actively for one year post the delivery of the assignment. Seniors Members of our team would be available through the year for providing required inputs / advisory / support while the business is being expanded through franchising

 

 Stage 1:

 

Feasibility & Strategy which is heart of the business is the very first phase that will lay the foundation of the entire franchise program which shall broadly take into consideration.

–           Analysis of your current business

–          Consumption Pattern

–          Latest Industry Trends

–          Competition Assessment – Understanding Business models, Product Portfolio and Price Point Analysis

–          International Case studies

–          Wallet Share Analysis

–          Recommendations on the Positioning of the brand in the market

–          Recommendations on Product Portfolio in the Outlet

–          Market opportunity assessment

–          Target customer definition

–          Competition Analysis

–          SWOT analysis

–          Suitable Model for expansion

–          Net Sales (Cost/Goods Sold)

–          Gross Margin

–          Variable Expense

–          Operating Expense

–          Initial franchise fee

–          Ongoing services fee or royalty

–          Advertising fees, both national and local

–          Size of territory granted

–          Term of agreement and renewal provisions

 

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