Product Description
SERVICE 1 – FRANCHISE LISTING
– Franchise listing on Trendingfranchise.com
– Blog stories ( PR ) on TrendingEntrepreneur.com
– Social Media posts on Facebook, Twitter & Instagram of Trendingfranchise
– In- detail Brand idea with About us, Picture gallery, Socialmedia & Website Links, Franchise model & Direct contact details of Owner/CEO/Franchise Manager for generating leads.
– www.trendingfranchise.com portal traffic – 1+ Million Visitors /Month
SERVICE 2 – BRAND KEY DOCUMENT
– The Brand Key is a model which defines how we position the brand, and every aspect of the brand is covered in detail for an Customer/ investor to understand in brief.
It can be in form of a print brochure or a E-pdf
– ESSENCE / BRANDIDEA
– UNIQUE SELLING POINT
– CONSUMER INSIGHT
– ROOT STRENGTH
– TARGET AUDIENCE
– FOUNDERS BIO
– FRANCHISE AND ROYALTY FEES
– KEY FEATURES & BENEFITS
– BRIEF OF SERVICES / CORE COMPETENCIES / SPECIALITIES.
SERVICE 3 : MARKETING
– FRANCHISE LISTING ( Service 1 )
– BRAND KEY DOCUMENT ( Service 2)
– Designing of the franchise creatives & advertisement
– Domain, Server & Website development
– Proffesional Email accounts i:e – Name@brandname.com ( If required)
– Google My Business & Google map setup
– Positive Google Reviews & Ratings
– Constant Social Media Marketing
– Brand Linkedin page setup
– Digital Media ads on actuals
SERVICE 4 : FRANCHISE DEVELOPMENT
Feasibility & Strategy –
Which is heart of the business is the very first phase that will lay the foundation of the entire franchise program which shall broadly take into consideration.
– Analysis of your current business
– Consumption Pattern
– Latest Industry Trends
– Recommendations on the Positioning of the brand in the market
– Competition Analysis
– SWOT analysis
– Suitable Model for expansion
– Franchise owned Franchise operated ( FOFO)
– Franchise owned Company operated ( FOCO)
– Net Sales (Cost/Goods Sold)
– Gross Margin
– Variable Expense
– Operating Expense
– Initial franchise fee
– Ongoing services fee or royalty
– Advertising fees, both national and local
– Size of territory granted
– Term of agreement and renewal provisions
Structuring of Business and Financial Plan:
Revenue Sources, Business Model, format, Investment, ROI
– Projected initial investment
– Franchisee pro forma
– Development schedule
– Costs related to the franchise fee
– Franchise structure questions
– Capex & Opex Sheet
– Revenue Sheet & ROI sheet
SERVICE 5 : LEGAL SUPPORT
– will cover aspects like –
– Letter of intent,
– Franchisor – Franchisee agreement, (Master/Area/Unit)
– Other Ancillary Documents depending on Business Model
SERVICE 6 :
OPERATIONAL MANUAL /
STANDDARD OPERATING PROCEDURE
Detailed Operations manual which shall include define the smallest of activity from
– Opening to closing procedure
– Selecting Site (realestate)
– Build-out and Décor Specifications
– Signage and Logo Specifications
– Required Equipment, Supplies, and Furnishings
– Finance and accounting procedures
– Security guidelines
– Recruiting and hiring
– The training/ introductory period
– Job descriptions
– Scheduling employee work hour
– The uniform and dress code
– HR Policies
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