TRENDINGFRANCHISE
“ MAKING BUSINESSES FRANCHISE READY”
“BE OUR FRANCHISE , AND HELP BUSINESSES BUILD THEIR FRANCHISES”
START A FRANCHISE BROKERAGE OFFICE IN YOUR CITY
It is critical for any company to have its systems and structure in place in order to expand. We as a franchise consultancy company will cover all important aspects which would help you achieve standardization brands and company business model. As part of our standard policy, Trending Franchise will provides ongoing support to the client actively for one year post the delivery of the assignment. Seniors Members of the team also would be available through the year for providing required inputs / advisory / support while the business is being expanded through franchising.
SERVICE 1 – FRANCHISE LISTING
– Franchise listing on Trendingfranchise.com
– Blog stories ( PR ) on TrendingEntrepreneur.com
– Social Media posts on Facebook, Twitter & Instagram of Trendingfranchise
– In- detail Brand idea with About us, Picture gallery, Socialmedia & Website Links, Franchise model & Direct contact details of Owner/CEO/Franchise Manager for generating leads.
– www.trendingfranchise.com portal traffic – 1+ Million Visitors /Month
SERVICE 2 – BRAND KEY DOCUMENT
– The Brand Key is a model which defines how we position the brand, and every aspect of the brand is covered in detail for an Customer/ investor to understand in brief.
It can be in form of a print brochure or a E-pdf
– ESSENCE / BRANDIDEA
– UNIQUE SELLING POINT
– CONSUMER INSIGHT
– ROOT STRENGTH
– TARGET AUDIENCE
– FOUNDERS BIO
– FRANCHISE AND ROYALTY FEES
– KEY FEATURES & BENEFITS
– BRIEF OF SERVICES / CORE COMPETENCIES / SPECIALITIES.
SERVICE 3 : MARKETING
– FRANCHISE LISTING ( Service 1 )
– BRAND KEY DOCUMENT ( Service 2)
– Designing of the franchise creatives & advertisement
– Domain, Server & Website development
– Proffesional Email accounts i:e – Name@brandname.com ( If required)
– Google My Business & Google map setup
– Positive Google Reviews & Ratings
– Constant Social Media Marketing
– Brand Linkedin page setup
– Digital Media ads on actuals
SERVICE 4 : FRANCHISE DEVELOPMENT
Feasibility & Strategy –
Which is heart of the business is the very first phase that will lay the foundation of the entire franchise program which shall broadly take into consideration.
– Analysis of your current business
– Consumption Pattern
– Latest Industry Trends
– Recommendations on the Positioning of the brand in the market
– Competition Analysis
– SWOT analysis
– Suitable Model for expansion
– Franchise owned Franchise operated ( FOFO)
– Franchise owned Company operated ( FOCO)
– Net Sales (Cost/Goods Sold)
– Gross Margin
– Variable Expense
– Operating Expense
– Initial franchise fee
– Ongoing services fee or royalty
– Advertising fees, both national and local
– Size of territory granted
– Term of agreement and renewal provisions
Structuring of Business and Financial Plan:
Revenue Sources, Business Model, format, Investment, ROI
– Projected initial investment
– Franchisee pro forma
– Development schedule
– Costs related to the franchise fee
– Franchise structure questions
– Capex & Opex Sheet
– Revenue Sheet & ROI sheet
SERVICE 5 : LEGAL SUPPORT
– will cover aspects like –
– Letter of intent,
– Franchisor – Franchisee agreement, (Master/Area/Unit)
– Other Ancillary Documents depending on Business Model
SERVICE 6 :
OPERATIONAL MANUAL /STANDDARD OPERATING PROCEDURE
Detailed Operations manual which shall include define the smallest of activity from
– Opening to closing procedure
– Selecting Site (realestate)
– Build-out and Décor Specifications
– Signage and Logo Specifications
– Required Equipment, Supplies, and Furnishings
– Finance and accounting procedures
– Security guidelines
– Recruiting and hiring
– The training/ introductory period
– Job descriptions
– Scheduling employee work hour
– The uniform and dress code
– HR Policies
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